Cookie Policy
This policy explains what cookies AM Group uses, why we use them, and how you can control them. We keep things minimal — only what is necessary to run the catalogue and improve your experience.
Last Updated
01 June 2025
Company
AM Group
Version
REV_01
— Cookie Register
Cookies We Use
Essential
Required for core site functionality. Cannot be disabled.
| Cookie Name | Duration | Purpose |
|---|---|---|
| session_id | Session | Maintains your login state and shopping cart across pages. |
| csrf_token | Session | Protects against cross-site request forgery attacks. |
| cookie_pref | 12 months | Stores your cookie consent preferences. |
Analytics
Help us understand how visitors use the catalogue. All data is anonymised and aggregated — no cross-site tracking.
| Cookie Name | Duration | Purpose |
|---|---|---|
| _am_analytics | 13 months | Tracks anonymised page views and navigation patterns. |
| _am_session | Session | Groups page views within a single browsing session. |
| _am_ref | 30 days | Records anonymised referral source (e.g. search engine). |
Functional
Enable enhanced features like saved product comparisons, preferred currency, and recently viewed instruments.
| Cookie Name | Duration | Purpose |
|---|---|---|
| pref_currency | 12 months | Remembers your preferred display currency. |
| pref_unit | 12 months | Remembers metric vs. imperial display preference. |
| recent_viewed | 30 days | Stores recently viewed product slugs for quick access. |
Marketing
We do not currently use marketing or advertising cookies. If this changes, we will update this page and request fresh consent.
No cookies currently set in this category.
How AM Group Uses Cookies
Core operations
Essential cookies enable you to navigate the catalogue, add instruments to your cart, and complete checkout securely. Without them, the site cannot function. These are set automatically and do not require your consent under applicable law.
Site improvement
Optional analytics cookies help our engineering and product teams understand which instrument categories attract the most interest, where users encounter friction during checkout, and how our catalogue structure performs across device types. All data collected is anonymised before storage.
Personalisation
Functional cookies remember your unit system preference (metric / imperial), currency display, and recently viewed products — reducing repetitive configuration on return visits. These are only set with your consent.
What we do not do
AM Group does not use cookies for behavioural advertising, cross-site tracking, or to build individual user profiles for sale or external sharing. We do not embed social media tracking pixels.
Managing Your Preferences
Cookie centre
You can review and update your cookie preferences at any time via the Cookie Preferences link in the site footer. Changes take effect immediately and your preferences are stored for 12 months.
Browser controls
All modern browsers allow you to view, block, or delete cookies via their privacy or security settings. Note that blocking essential cookies will impair checkout and account functionality. Blocking analytics or functional cookies will not affect your ability to browse the catalogue or place orders.
Opt-out tools
For analytics, you may also use your browser's Do Not Track signal or install a browser extension that implements the Global Privacy Control (GPC). AM Group honours both signals for non-essential cookies.
Withdrawing consent
You may withdraw consent for optional cookies at any time without detriment. Withdrawal does not affect the lawfulness of any processing carried out before the withdrawal. To withdraw, update your preferences in the Cookie Preferences centre or clear your browser cookies for this domain.
Retention & Data
Cookie lifespans
Session cookies expire when you close your browser. Persistent cookies expire on the date shown in the cookie table above. You can delete persistent cookies at any time through your browser settings.
Data from analytics cookies
Aggregated, anonymised analytics data derived from optional cookies is retained for up to 26 months to allow year-on-year comparison of catalogue performance. No individually identifiable data is retained.
Your personal data
Cookie data that constitutes personal data (such as session identifiers linked to your account) is handled in accordance with AM Group's Privacy Policy. Please refer to that document for full details of our data retention schedule.
Policy Updates
Changes
AM Group may update this cookie policy from time to time to reflect changes in technology, regulation, or our own practices. The effective date at the top of this page indicates when the policy was last revised.
Notification
For material changes — such as introducing a new category of cookie or a new third-party provider — we will notify you via a banner on the site and, where applicable, request fresh consent before setting any new cookies.
Further information
For more information about how we handle your personal data, including rights of access, rectification, and erasure, please see our Privacy Policy. For legal enquiries, contact legal@amgroup.com.
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